About Peter


Peter Franklin serves as a coach and advocate for students, teachers and educational leaders. His mission is to vastly improve today’s educational landscape and best prepare each student for the future by changing the way we communicate in the classroom. He trains teachers to foster more dynamic and engaged learning environments by encouraging non-traditional teaching methods, and he helps high school seniors who are challenged with their college applications to craft an essay that catches the attention of the admissions board.

Peter began his teaching career right out of graduate school in 1975 and has spent a combined total of fifteen years teaching English at the high school and college levels. He quickly realized that most of the interactions between student and teacher revolved around the grade, with the student asking the questions and the teacher being the all-knowing party who provided the answers.  He saw that this relationship was not effective at engaging the student and promoting true learning and comprehension.

Peter went in search of a better method and discovered coaching. Right away he knew he had found something that would help him engage his students and get them invested in their education. Peter now brings the elements of coaching into the classroom by making learning and engagement the priority. Peter and the students collaborate on the grading process, critique their papers and complete the rubrics together. Through motivating and empowering questions, he is able to help his students self-correct and find their own answers.

The results of his approach are substantial. After bringing coaching into the classroom, his students are more energetic, engaged, and happier than he has ever seen them. They are retaining what they were learning and their work quality improves significantly.


Because he was so pleased with his students’ progress, Peter wanted to reach even more classrooms, students, schools and educators. He wanted others to know that there was a better way to teach our students, so he became a Certified Professional Coach from the world-class Institute for Professional Excellence in Coaching (iPEC) and founded e-Factor Coaching. Peter is also a .b Mindfulness In Schools Certified Instructor.


Peter holds a bachelor’s degree in English and a graduate degree in Education from the University of California, Davis. In addition, he has a law degree from Concord University School of Law. He resides in Marblehead, Massachusetts with his wife of 29 years who is also a coach. Together they have a 26-year-old daughter, a 21-year-old son and a Portuguese Water Dog, Zorro. In his free time, he enjoys cooking, cycling and writing poetry.

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